One major mistake to avoid on your page is the absence of white space. How to sell digital products effectively 2. That’s it – any other information is optional!Ģ. A single, short, specific, and visible button that leads to downloading the ebook.īut before you place the CTA button, show your leads a quick snippet of what they’ll be signing up for – the ebook’s cover and a short copy (the headline, the ebook’s title, a summary, etc.). Well, the most crucial thing is a CTA button (a call-to-action button). So, if there should be as little distraction as possible, what should you put on your ebook landing pages? They won’t be distracted by any other link that leads somewhere else: What should be on a landing page? Landing pages can have no navigation links – like the one below – so your visitors have to focus their attention on your downloadable book. You don’t need a website (and such a complex one, for that matter) to have a landing page. (One cool thing to mention here is the social proof element – SEMrush shows that 4.4k people have already downloaded their report)īut, for single ebooks, this navigation overload is easily avoidable with landing pages. We’re not saying it’s a bad example – it’s actually pretty common for companies with extensive resource centers to host them on their website just like this, so they’re more accessible for their users and customers.
EBOOK TEMPLATE FULL
The page may not be fulfilling its full potential since visitors might want to click any of those links while they’re on the page. The example below has over seven navigation links – each one creating a diversion that might distract visitors from signing up. You get the idea the more navigation links you have, the more distractions your future leads face on the page. Think of navigation links on your landing page Since you have this one goal for the page, you want to remove navigation links (or any elements) that might distract visitors from reading your copy and signing up for the ebook.
EBOOK TEMPLATE DOWNLOAD
The primary objective is to convince yourĪudience to read your copy and submit their emails to download your ebook. Your ebook landing page has one goal: generate leads and conversions. Navigation links Should a landing page have navigation? But here are four major mistakes to avoid as you build your landing page: 1. It’s not a bad idea you can try things as long as they’ll improve the UX and conversions. Bonus: 4 costly landing page design mistakes to avoidĪs you build your ebook landing page, you willīe tempted to try different elements on the page to see if they’ll improve your
EBOOK TEMPLATE HOW TO
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